Digital releases. Video contests. General shunning of record in record industry traditionalism. It’s a head to head race of creativity and reinvention, resulting in a media- and fan- frenzy.
Who will win? All of us. Because no matter who copied who and what comes next, we will all benefit. These two bands are breaking into new territory, and using their known status as a testing ground that could result in a complete overhaul of the music industry, that will ultimately save it. Not only will bands that follow get to survive, but fans like me will have more to choose from.
And, in a sense, this is a close comparison to what is going on in the Democratic Primary race right now. Obama and Clinton are in a horse race, but in the end, both would result in White House firsts, and a good regime change. We’ll either have the first black president, the first woman president, perhaps a moderate Republican, and we definitely won’t have to deal with Bush anymore. Either way, we all win.
And that’s what makes this whole thing exciting. We all have our personal favorites, the ones we are rooting for, but in the end, we know that it will all be better than what we’re stuck with now. Stodgy record companies and trigger-happy presidents, move over. The fat lady has sung.