Techdirt presentation on Trent Reznor

The Trent Reznor formula to save the music industry: CWF (connect with fans) + RTB (reason to buy)= fanatics

It is kinda weird for me to hear my whole last few year’s experiences with NIN academic-thesized into a 15 minute presentation. For a second I felt like a pawn in a marketing gimmick. And then I got up and petted my Ultra-Deluxe Ghosts set….*my precious*. It’s great to be a NIN fan.

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